We were pleased to see this Times piece recognizing the growing influence of small brokers. It cites how clients prefer the â€ślittle guyâ€™sâ€ť personalized service, ease of access, and market specialization and expertise. Weâ€™re a small boutique firm specializing in brownstone Brooklyn homesâ€”and we find that those are the very same reasons home buyers turn to us.
Related post: Last month I blogged about how real estate listing sites have equalized the playing field between small and large brokers. (See â€śThe Myth of the Big Network.â€ť)Â This is also addressed in the Times article, even quoting Barbara Corcoran who says, â€śOn the Internet, everyone is equal.â€ť