We were pleased to see this Times piece recognizing the growing influence of small brokers. It cites how clients prefer the “little guy’s” personalized service, ease of access, and market specialization and expertise. We’re a small boutique firm specializing in brownstone Brooklyn homes—and we find that those are the very same reasons home buyers turn to us.
Related post: Last month I blogged about how real estate listing sites have equalized the playing field between small and large brokers. (See “The Myth of the Big Network.”) This is also addressed in the Times article, even quoting Barbara Corcoran who says, “On the Internet, everyone is equal.”
