36 Cambridge Place, an 1866 townhouse in Clinton Hillās historic district, entered contract after just 32 days on the market. Brennan Realty represented the (happy) seller of the home, which was listed for $1.725 million.* This deal shows that to achieve a high sales price in a short amount of time, expertise matters more than firm size.
In selling a home, we get wide market exposure using the same listing sites as larger firms use, like StreetEasy.com and NYTimes.com.Ā But our boutique firm also has the market focus and expertise to offer more personalized and specialized services that most large brokers canāt provide. Ā Find out more here.
*Exact sales price and other details will be disclosed upon the closing of the transaction, which is expected in two-three months.
In my recent post, The Myth of the “Big Network,” I discussed how home buyers and sellers most often use listing sites, rather than broker sites, to search for properties. Apparently these sites have gotten so popular and effective, that even Google has decided to drop its real estate feature on Google maps. Hats off to these property listing sites–such as StreetEasy.com, PropertyShark.com, Trulia.com, and NYTimes.com–for the information and transparency they’ve brought to consumers.
If youāve been active in the residential real estate market, chances are large brokerage firms have tried to sell you on their ābig networkā advantage. But more and more thatās proving to be a myth. The truth is that homebuyers and sellers usually donāt go to individual brokerage sites when searching for properties. They go to listing sites like StreetEasy.com, PropertyShark.com, Trulia.com, and NYTimes.com. Why? Two reasons: Transparency and selection.
Sites like these revolutionized the listings business by their transparencyāthey āoffered consumers sales and rental information that had never before been available, including days on market and price changes,ā according to oneĀ article. This is information that the brokerage firms did not want you to knowāsince the less you knew, the greater their bargaining position. But consumers flocked to these listings sitesāand now the sites rule the business.Ā Their listings selection is vastāsince they can include listings from all brokersāand itās far superior to any individual brokerageās. And hereās clear proof of their success: Now even the largest brokerage firms list their properties on these sites.
As a boutique brokerage firm, weāre of course pleased that the playing field has been leveled. Our marketing plan for listings includes postings on listing sites such as theseāproviding our clients with as much reach and exposure as any major brokerage firm in the city. We also embrace the transparency that these sites provide, as well as educated consumers.