If youāve been active in the residential real estate market, chances are large brokerage firms have tried to sell you on their ābig networkā advantage. But more and more thatās proving to be a myth. The truth is that homebuyers and sellers usually donāt go to individual brokerage sites when searching for properties. They go to listing sites like StreetEasy.com, PropertyShark.com, Trulia.com, and NYTimes.com. Why? Two reasons: Transparency and selection.
Sites like these revolutionized the listings business by their transparencyāthey āoffered consumers sales and rental information that had never before been available, including days on market and price changes,ā according to oneĀ article. This is information that the brokerage firms did not want you to knowāsince the less you knew, the greater their bargaining position. But consumers flocked to these listings sitesāand now the sites rule the business.Ā Their listings selection is vastāsince they can include listings from all brokersāand itās far superior to any individual brokerageās. And hereās clear proof of their success: Now even the largest brokerage firms list their properties on these sites.
As a boutique brokerage firm, weāre of course pleased that the playing field has been leveled. Our marketing plan for listings includes postings on listing sites such as theseāproviding our clients with as much reach and exposure as any major brokerage firm in the city. We also embrace the transparency that these sites provide, as well as educated consumers.
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