Brennan Realty listing agent, Tiffany Lee, acquired the exclusive listing for Toren, Unit 1407 in mid-April 2015.Â The sellers wanted to use the equity from their existing 1-bedroom luxury condo unit to upsize for their next move to accommodate their growing family’s needs.
Marketing preparation and showings were carefully planned to take full advantage of the optimal spring real estate sales market.Â The deal’s current successes are largely attributed to an agent-client relationship based on trust, care, open communication, and transparency.
Tiffany’s suggestionÂ to price at market â€” not above â€”Â and staging recommendations to remove all personal clutter were closely followed by the sellers to create a competitive bidding environment most advantageous to them.
The thoughtful preparation, exquisiteÂ printed marketing material, and widespread advertising paid off.Â After two short weekends of back-to-back showings and open houses later, Brennan Realty received multiple offers and the listing quickly moved to highest and best.
To-date, Unit 1407’s sellers are projected to make significantly upwards of a 50% return on investment from their original purchase direct from the sponsor, with strong backup offers standing by.Â
It’s here! WatchÂ our Season 2 PremiereÂ on PIX 11’s Design Recipes with celebrity interior designer Cathy Hobbs. This episode features a brief tour ofÂ 2 Strong Place,Â one of three new-construction townhomes built on this charming historic block in Cobble Hill, Brooklyn. Boasting 6 bedrooms, 4.5 bathrooms, and a stunning detached two-story carriage house, 2 Strong Place is a true gem in this bucolic Brooklyn neighborhood. Also, check out all of our other webisodes to learn about the Brooklyn real estate market, pointers on buying off-market or new development properties, and much more.
IN RWANDA, ‘KOMERA’ MEANS ‘BE STRONG, HAVE COURAGE.’
Beginning in April 1994, a tragic genocide took the lives of close to a million Tutsis and moderate Hutus in just 100 days. The genocide destroyed Rwandaâ€™s already fragile economy, further impoverishing the population, and leaving the country desperate. Since 1994, Rwanda has rebuilt and grown at an astonishing rate.
‘TEACH HER SHE CAN RUN THE WORLD.’
The Komera Project works closely with the local community who survive mostly on subsistence farming and working at the local hospital. 87% of Rwandans live in rural areas and the average income for such rural communities remains around $1 per day. Komera assists girls who have the courage and desire to pursue secondary education, but lack the resources to do it. They believe that young women have the right to lead change in their community, to experience the joy of self-discovery, and to realize their potential.
KOMERA. SELF-CONFIDENCE, ONE GIRL AT A TIME.
Not only do we love helping our own community, but we are truly big fans of supporting profound organizations like Komera â€” a group that works tirelessly to help provide underprivileged female scholars with tools for success where resources are far and few.
To support Komera, Brennan Realty Services has become a title sponsor in the 2015 Komera Global Run, Brooklyn! Will you join us on Sunday, June 14 at 9:00am in Prospect Park? The more the merrier. We’d love to see you there!
Need a little extra oomph to spark some motivation? Read what Komera Scholar Revocatte Tuyizere has to say about WHY SHE RUNS.
“For me, Komera is my family, because it helps me just as families help their children. With help from Komera I was able to graduate secondary school and continue on to the Post-Secondary Program. After the program, I want to go to University and then start my own business.” Â Â Â Â Â Â â€”Revocatte
Perhaps you’d like to know a little more about how Komera is changing lives, and how you can be a part of this metamorphic initiative. Check out the video to see how you can help a Komara Scholar RUN THE WORLD.
Brennan Realty Services is a boutique real estate firm in DUMBO, Brooklyn seeking a talented Social Media Strategist/Marketing Coordinator with knowledge in Adobe Creative Suite, Social Media platforms, and SEO. Ideal candidate is an innovative self-starter with a proven understanding of effective social media strategies. Knowledge of local real estate is a plus, but not mandatory. This person will also be capable and experienced with all aspects of social media marketing, including but not limited to Facebook, Facebook Advertising, Instagram, Twitter, email marketing, and other platforms. This is a paid part-time position.
Âş Develop the companyâ€™s social media strategy in collaboration withÂ the Executive Coordinator and the firmâ€™s Principal
Âş Gather and organize content to be dispersed through social media communities on platforms including but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube and any new/emerging social media platforms on a need basis
Âş Monitor and participate in social conversations on behalf of the company to increase engagement
Âş Develop and execute seasonal/ad hoc social media strategies
Âş Monitoring and reporting on new social and digital platforms as they arise
Âş Curate relevant content, including blog posts, to share with our client base
Âş Draft responses for any engagement on social media platforms, monitor, listen and respond to users in a â€śsocialâ€ť way
Âş Management of the active social media campaigns and strategies
Âş Monitor community feedback in real-time and assist with prospective client engagement
Âş Edit and manage existing and new marketing materials and listing campaigns
Âş Develop & drive SEO strategy with a focus on increasing keyword ranking, prioritization & new traffic opportunities
Âş Undergraduate degree in public relations, advertising, marketing, communications, and/or other related field
Âş 2+ years of professional experience in social media management and cultivation
Âş Relevant knowledge of up-to-date SEO practices
Âş Deep knowledge of social media technologies, platforms and services
Âş Self-starter with desire to innovate and develop creative concepts with out-of-the-box thinking
Âş A working knowledge of social media strategies and research campaigns focusing on strong engagement with our diverse audiences
Âş Basic proficiency in the Adobe Creative Suites including Photoshop, InDesign and other pertinent digital graphics programs a plus
Âş Strong written and verbal skills
Âş Ability to instruct team on social media best practices
It’s time. You’re ready to buy a polished, modern, brand new home. Something about a charming new-construction townhouse newly built from the ground up is really attractive to you, but what should you look out for? Our very own Donald Brennan offers tips on Cathy Hobbs’ Design Recipesabout buying a new construction property.
CLOSED 6/19/14 at $4,810,000, or $1,000 per sq ft. $560,000 above the asking price. If you are interested in selling your home please contact us for a complimentary property valuation.
15 Willow Street. Â Grandly proportioned Greek Revival 2-family townhouse on the exceptionally bucolic corner of Willow and Middagh Streets in historic north Brooklyn Heights! Feel the history of old Brooklyn in this large 25.5â€˛ wide by 42â€™ deep five-story building built in 1834. With exposures on three sides and 39 windows including views over Brooklyn Bridge Park and the harbor to lower Manhattan, this townhouse has potential to be the home of your dreams. Currently configured as lower triplex with 5 bedrooms with 2 Â˝ baths and an upper duplex with 2 bedrooms and 2 baths. This townhouse has several conceivable configurations for a new owner. This home offers almost 5,000 sq. ft. plus a brick arched cellar for storage and a private garden.
Why arenâ€™t we taking advantage of the resources provided in NYC
Written by: Angela Rivera for Brennan Realty Services
As a homeowner and landlord I am constantly trying to address ways to minimize overall cost and increase my buildingâ€™sÂ sustainability. In NYC there are programs provided by the city to help owners implement green energy resources but many of these programs are not operating at capacity. In an attempt to take advantage of some of the programs NYC provides to its residents, my 4-unitÂ Co-op participated in an Energy Audit in 2005 and my 16-unit Condo Association participated in an EnergyAssistance program in 2013. In both cases the initiatives were met with mixed reviews and hesitation. The two main obstacles were the totalcost and a clear understanding of the program. Because of this neither building was able to follow through with the energy saving improvements.
After digging a bit more into why owners do not take advantage of Greening their buildings I came across an article from the Citizens Housing Planning Councilâ€ś All Green Buildingâ€™s Great and Smallâ€ťThe article provides Ten Industry Recommendations that would remove many of the barriers preventing owners from taking advantage of these resources.
So I asked myself, Could these 10 recommendations have helped us follow through?
I focused on 3 out of the 10 recommendations when answering this question as I felt these recommendations pertain more to the Co-op and Condo issues.
1. Consolidate and clarify information to make it easier for owners to access available programs by providing a â€śone-stop shopâ€ť for services.
One website for ALL City programs offering green energy programs and incentives
Clear Step by Step Guide for entire program process
A city wide information initiative at public libraryâ€™s providing printed materials and program information specialists to talk to about the programs
2. Help owners and managers to integrate good green practices into their existing management practices by providing training for maintenance staff and providing them with easy to use templates as they carry out their routine work.
Print outs similar to the recycle pamphlet that provide steps for smaller green management practices
Short training programs buildings can sign up for to learn exactly how to green their particular building
More tax break initiatives for maintaining a green building over a certain period of time
3. Design programs that are tailored to the subsectors within the multi-family sector. A one-size-fits-all approach will not work for a market that includes a diversity of owners and building types, and which splits incentives between owners and renters.
Tailored programs can increase the chances of owners following through with the programs
Owners and tenants can work together and mutually benefit from the program
Include an assigned program manager for that building that all owners can reach out to
Â All though we werenâ€™t able to take advantage of the programs at the time, the Condo Association decided to give it another try and are half way through the process once again! I will be following up with you about what we are doing differently and hopefully the energy saving improvements we make to the building. As in many things in life you may have to try several times before you succeed.
The Townhomes at Strong Place, 2 and 4 Strong Place, Cobble Hill, Brooklyn, are nearing completion. We are the exclusive marketing & sales agent for the properties. These new construction townhomes will be brought to market in September. If you are interested in learning more about these classic and luxurious homes please contact Betsy Hoffman at 917-622-3879.
Here is a draft of our descriptive listing brochure text. It is hard to convey just how special these homes are in so few words but we hope you get the point – that these homes are like no other homes, either currently available or under construction. Let us know if you would like a private tour.
No. 4 Strong Place offers you what no other new construction, or existing townhome, can – a luxurious & spacious, well crafted and light-filled interior wrapped in an impeccably detailed and historically contextual brick over brownstone exterior. You know you are home when you rise above the sidewalk on your own brownstone stoop on the authentically beautiful tree-lined Strong Place, Cobble Hill, Brooklyn. Behind the mansion style facade, 4 Strong Place is an expansive 3,730 sq. ft., 5-bedroom, 3.5-bath single-family home with exceptional comfort and privacy: leaf dappled light streaming through large divided-lite double hung windows; a rear double-height window wall; natural light from a skylight above drenching floors below; generously-sized living spaces and bedrooms; high-ceilinged basement; custom kitchen laid out with socializing and elaborate cooking in mind; a huge L-shaped rear yard; both front and rear rooftop terraces, with views, and a private planted terrace off the master bedroom. This is a real home, your home.
Note: 2A Strong Place, the middle townhome, is in contract as it was sold ‘pre-construction’ over a year ago.
We have recently undertaken the task of updating our brand and image. For the past few years we have been fortunate enough to work with many great clients. We are thankful to them for entrusting us with their most valuable assets and relying on us as their trusted advisor. Their testimonials tell the story of services being delivered that exceeded their expectations and reinforced their decision to use a boutique brokerage. For most of our clients it was a no-brainer. We consistently outperform our competition, even the largest brokerages, because we understand how to price and market real estate correctly – resulting in the highest price in the shortest amount of time for our selling clients. Click the image on the left to see our new leave behind brochure. We are now working on updating our website in order to serve our clients at even a higher level. Stay tuned! In the meantime, don’t hesitate to contact me if you are in need of any advice or help with your real estate holdings. Donald, 917-568-6525, or firstname.lastname@example.org.
Real estate can become entangled and inseparable from your own life if you make decisions with your heart and not your head. We see this on occasion in our brokerage business when clients donâ€™t take our advice, which is based on market expectations, and instead insist on doing things their way. The end result – their heart leads them down a path that the marketplace will usually not follow.
We certainly believe that every owner is entitled to benefit wholly and directly from the appreciation of their asset and the majority of the time (like 99.9% of the time) we significantly exceed our clientâ€™s expectations. But on those rare 0.1% occasions we are not able to deliver what may be expected because our client asks for something the market is unable to deliver. Â And while we excel at holding hands and guiding our clients toward that glowing distant light we cannot overcome what the market expects. We don’t tell the market how to act, we just observe, take notes and offer strategies and plans that work within market parameters. Â Unless you do it for a living, immerse yourself in it everyday, it is hard to understand that the marketplace is extremely knowledgeable, efficient and follows its head, not its heart.
CG Patch: Public Spaces Add to Home Value
Read Donald Brennanâ€™s latest â€śLocal Voicesâ€ť blog post on Carroll Gardens Patch--and find out about the importance of outdoor public spaces in your home search.
Full article here.