Finding Value In Today’s Market

Perhaps it’s your dream to live in a particular neighborhood. Don’t give it up just yet! The key to your dream home, is finding value in today’s market. Here are my insider tips on how.


— Know your market
— Know the value of your property
— Do your due diligence
— No need to go to the fringe
— Be open to a project

 

Check out my short video to learn more about how you can be a savvy buyer and Find Value In Today’s Market!

 

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

THE ULTIMATE HOME SELLER CHECKLIST

Selling a home can be a process, even in a hot seller’s market. By prepping your home a few months in advance, you can reduce your stress and increase the odds of finding a buyer quickly after listing. Take a look at this handy checklist I’ve created to ensure you know all the important steps that go into selling your home.
If at any time, you’d like to discuss the home selling process, don’t hesitate to reach out! My specialty is getting homeowners the best possible price for their home.

CLEAN AND DECLUTTERDSC_3834-Edit
Cramped rooms are a buyers’ turnoff, so make sure you open up and brighten each room. Start with the furniture — remove the oversized pieces, or those that don’t fit the room’s main purpose. For example, get rid of one of your living room end tables, and remove the desk from your family room. Buyers should see there is enough space in the house for their needs. Next, look at your countertops, shelves, and in cabinets. Keep the knick-knacks to a minimum, and the decor neutral so buyers can easily picture bringing their lives into your home.

MAKE NECESSARY REPAIRS
There are two kinds of repairs you should consider before selling your home. The first are cosmetic repairs. These are the “nice to haves” for buyers, and the associated costs should be relatively low. Repaint rooms to be less bold, and replace outdated light fixtures or hardware. The overall goal is that your home should feel fresh and modern. Second, you should get a presale home inspection to determine any fixes that could affect your home’s ability to sell. You know if you have an aging roof or radiator, but an inspection will tell you if they’ll need to be replaced in order to get the sale approved.

GET CURB APPEAL
Remsen Photos Oct 22nd 156
Picture yourself as a buyer pulling up to your home for the first time. The lawn is well cared for, the landscaping is impeccable, and the front door has a fresh coat of paint. These natural observations set the tone for the entire walk through, so don’t underestimate the importance of curb appeal. In addition to the details noted above, make sure your house is well lit at night, and easy to find. Buy new, larger house numbers so buyers don’t drive past it on accident. Brush off any walkways so buyers have an easy time getting to the front step.

OFFER UP YOUR HOME’S HISTORY
There is a lot of public record data out there, but wouldn’t you rather buyers hear it directly from you? Create a simple binder showcasing the price you paid, past owners and price history, and any upgrades you’ve made to the property. Include a page with recently sold data of similar homes nearby, so buyers know that the neighborhood is in high demand!

HIRE AN AGENT, SET A PRICEBRENNAN logo
Last year, sellers using real estate agents to sell their homes netted $26,300 more on average than those who chose not to hire an agent. $26,000! Agents understand the local market and the marketing practices necessary to sell your home.

GET READY FOR SHOWINGS AND OPEN HOUSES
When a buyer is coming to look at your property, it’s important that you leave your home for the duration of the visit. Make sure your home looks and smells clean, and then get out of dodge until they’ve left.

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

Eric Adams on the East New York Renaissance

For decades, East New York, Brooklyn was associated with crime and abandonment, but is now poised to undergo a renaissance. Brooklyn expert Donald Brennan, takes viewers to East New York and gains insight into the plans for this neighborhood with the help of Brooklyn Borough President Eric Adams. Check it out!

Like what you saw? Take a look at some of our other webisodes to learn about the Brooklyn real estate market, pointers on buying off-market or new development properties, and much more.

 

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

THREE REASONS YOU SHOULD HIRE AN AGENT TO SELL YOUR HOME

The rate of For Sale By Owner (FSBO) homes has been decreasing steadily for the last decade. In 2014, FSBOs accounted for just 9% of home sales.

Why do 92% of home sellers use an agent to sell their home? 
Today’s buyers are web-savvy, and expect homes to be marketed on national home search sites that FSBO sellers often forget about. Agents can also help with negotiation and to streamline the closing paperwork. Plus, sellers who use an agent usually make more on their home sale, even after paying an agent’s commission.

But don’t take my word for it — there are plenty of stats showing that hiring an agent is the smart choice. Check out these facts about hiring an agent vs. selling your home FSBO.

PRICE
Screen Shot 2015-07-20 at 1.32.55 PMLast year, the typical for sale by owner (FSBO) home sold for $208,700, while homes sold by agents went for an average of $235,000. Nearly half of FSBO sellers choose that route because they want to avoid paying an agent’s commission fee. But in reality, we see that sellers using an agent net more on the sale than FSBO sellers — even after the commission is paid. 15% of FSBO sellers say that getting the right price for their home is the most difficult part of the sale.

MARKETING AND EXPOSURE
Screen Shot 2015-07-20 at 1.35.59 PM
More than 92% of home buyers search online for homes, and they agree that the most stressful part of the buying process is finding the right property. When an agent lists your home on the MLS, it will appear on the popular home search sites. Buyers can also check out property details like beds, baths, and square footage, and view high quality photographs showcasing your home’s best features. Meanwhile, less than 20% of last year’s FSBO sellers posted their homes on local or national search sites, or on online classified sites. The most commonly used marketing tool by FSBO sellers is a yard sign.

PAPERWORK AND NEGOTIATION
Screen Shot 2015-07-20 at 1.43.59 PMNo one likes red tape. Understanding and performing paperwork is a most difficult task for many FSBO sellers. Agents manage buyer and seller transactions each day. You shouldn’t be expected to know everything, but agents have the expertise needed to get you the most for your home.

BRENNAN logoWHEN YOU HIRE AN AGENT, YOU GET:
∴ The bare minimum of paper work, and knowledge that will make you confident when you head to the closing table
∴ Visibility on home search sites and other online marketing channels
∴ The right listing price, and a built-in negotiator to make sure you get nothing less

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

5 Seller Tips — How to sell faster, and for more money, in 2015

These great tips can help you get the results you want: to sell your home for the most money in the least amount of time.

gt3yl6SWnwjoIku0G8mV6a2IBVPv2d9rr9yd8IRPohsStage your home so buyers are ready to move in.

Buyers will have an emotional response of some kind when they see your home for the first time. The feeling you want to leave them with is, “This could be my home.” Achieve this by making your home’s exterior stand out, and by staging the interior.

• Tidy up the outside of your home, and make sure the windows are clean.

• Keep your sidewalks and hallways clear.

• If you live in a house that is not in a historic landmark district, consider painting your front door a cheery color and spruce up your landscaping so your home really 
stands out.

• Remove personal mementos like family photos, religious decor and knick knacks that clutter shelves or 
counter tops, so buyers aren’t distracted by your decor or personal taste.

• Hire a professional cleaning company to come once weekly during the selling process.

• Open all the window treatments during the day, to make sure your home is as well-lit as possible. If showing 
at night, add plenty of floor lamps or desk lamps to make your home look warm and inviting.


Price it right.

If you’re planning to price your property high and bring down your price gradually, think again. Homes receive four times the traffic in the first two weeks after listing, so a property lagging on the market can be a red flag to today’s buyers. Think about the eager buyers who will see your home in “Just listed” ads across the web and in email alerts, and offer them a fair price right away. The feeling of getting early showings or an offer will far outweigh the feeling of an offer that comes after you’ve lowered your price a month later.

Don’t assume you’ll get multiple offers and your choice of well-qualified buyers. Be realistic about how your home will be received, and you could end up selling sooner. To make sure you price your home right, obtain a comparative market analysis of recently sold properties relevant to your home’s size, location and condition. Together, you and your 
agent will work to find a price that matches the local norm, while taking into 
account your home’s individual features and upgrades.


Don’t over-upgrade.

Many large, expensive remodeling projects simply don’t pay off when you sell your home, so remodeling a whole room is just not worth the time and money. Instead, complete small, inexpensive updates that will help you get top dollar for your home.

Remsen_8177ePaint boldly colored walls to a more neutral palette, and paint over any scuff marks on white walls. Instead of buying new kitchen appliances, consider painting the cabinets white, and add modern cabinet hardware and light fixtures. Rather than replacing your avocado green toilet and sink, go stark 
white on all walls and add a funky vintage vibe with your shower curtain and bathroom artwork.


Be ready for a showing at any time.

Today’s buyers are excited and competitive. They may be willing to drop everything in order to see your home the minute it comes across their screen. Here’s how to stay ready:

• Clean your home after every meal and between laundry days. Don’t leave for work, or even a quick trip to the store, without making sure your home could be toured before you return.

• Add a lockbox to your front door, so buyers’ agents can come into the home even when your agent is not available for a showing.

• Ask your agent to hold a “Broker Open House,” which allows buyer’s agents to preview your property before bringing their client through your home. If an agent returns with their client, your home likely has the basic features the buyer is looking for.


Trust your agent.

BRENNAN logoSelecting the right agent is extremely important. You should hire an agent who has not only had great success in working with local sellers, but who also matches your style of communication. Ask your agent what makes them the right fit for selling your home, and have them walk you through the process of pricing your home before signing a listing agreement.
Once you sign the contract, trust your agent to advocate for you in the market, and to negotiate on your behalf with potential buyers and their agent representatives.

If you are in need of professional advice, please feel free to call or email me!

Donald Brennan
Broker, Brennan Realty Services
[917] 568 6525
dbrennan@brennanrealtyservices.com

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

Toren, #1407 — In Contract!

Toren ExteriorBrennan Realty listing agent, Tiffany Lee, acquired the exclusive listing for Toren, Unit 1407 in mid-April 2015. The sellers wanted to use the equity from their existing 1-bedroom luxury condo unit to upsize for their next move to accommodate their growing family’s needs.

Marketing preparation and showings were carefully planned to take full advantage of the optimal spring real estate sales market. The deal’s current successes are largely attributed to an agent-client relationship based on trust, care, open communication, and transparency.

Tiffany’s suggestion to price at market — not above — and staging recommendations to remove all personal clutter were closely followed by the sellers to create a competitive bidding environment most advantageous to them.

The thoughtful preparation, exquisite printed marketing material, and widespread advertising paid off. After two short weekends of back-to-back showings and open houses later, Brennan Realty received multiple offers and the listing quickly moved to highest and best.

To-date, Unit 1407’s sellers are projected to make significantly upwards of a 50% return on investment from their original purchase direct from the sponsor, with strong backup offers standing by. 

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

BRENNAN’s Season 2 Premiere on PIX 11’s Design Recipes!

It’s here! Watch our Season 2 Premiere on PIX 11’s Design Recipes with celebrity interior designer Cathy Hobbs. This episode features a brief tour of 2 Strong Place, one of three new-construction townhomes built on this charming historic block in Cobble Hill, Brooklyn. Boasting 6 bedrooms, 4.5 bathrooms, and a stunning detached two-story carriage house, 2 Strong Place is a true gem in this bucolic Brooklyn neighborhood. Also, check out all of our other webisodes to learn about the Brooklyn real estate market, pointers on buying off-market or new development properties, and much more.

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

KOMERA

komera_logo_top_retina

IN RWANDA, ‘KOMERA’ MEANS ‘BE STRONG, HAVE COURAGE.’

Beginning in April 1994, a tragic genocide took the lives of close to a million Tutsis and moderate Hutus in just 100 days. The genocide destroyed Rwanda’s already fragile economy, further impoverishing the population, and leaving the country desperate. Since 1994, Rwanda has rebuilt and grown at an astonishing rate.

‘TEACH HER SHE CAN RUN THE WORLD.’

The Komera Project works closely with the local community who survive mostly on subsistence farming and working at the local hospital. 87% of Rwandans live in rural areas and the average income for such rural communities remains around $1 per day. Komera assists girls who have the courage and desire to pursue secondary education, but lack the resources to do it. They believe that young women have the right to lead change in their community, to experience the joy of self-discovery, and to realize their potential.

KOMERA. SELF-CONFIDENCE, ONE GIRL AT A TIME.

Not only do we love helping our own community, but we are truly big fans of supporting profound organizations like Komera — a group that works tirelessly to help provide underprivileged female scholars with tools for success where resources are far and few.

To support Komera, Brennan Realty Services has become a title sponsor in the 2015 Komera Global Run, Brooklyn! Will you join us on Sunday, June 14 at 9:00am in Prospect Park? The more the merrier. We’d love to see you there!

Need a little extra oomph to spark some motivation? Read what Komera Scholar Revocatte Tuyizere has to say about WHY SHE RUNS.

“For me, Komera is my family, because it helps me just as families help their children. With help from Komera I was able to graduate secondary school and continue on to the Post-Secondary Program. After the program, I want to go to University and then start my own business.”            —Revocatte

Perhaps you’d like to know a little more about how Komera is changing lives, and how you can be a part of this metamorphic initiative. Check out the video to see how you can help a Komara Scholar RUN THE WORLD.

http://komera.org/

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

Are You A Social Media Strategist?

BRENNAN logo

 

Brennan Realty Services is a boutique real estate firm in DUMBO, Brooklyn seeking a talented Social Media Strategist/Marketing Coordinator with knowledge in Adobe Creative Suite, Social Media platforms, and SEO. Ideal candidate is an innovative self-starter with a proven understanding of effective social media strategies. Knowledge of local real estate is a plus, but not mandatory. This person will also be capable and experienced with all aspects of social media marketing, including but not limited to Facebook, Facebook Advertising, Instagram, Twitter, email marketing, and other platforms. This is a paid part-time position.

Responsibilities:

  • º Develop the company’s social media strategy in collaboration with the Executive Coordinator and the firm’s Principal
  • º Gather and organize content to be dispersed through social media communities on platforms including but not limited to Facebook, Twitter, Instagram, Pinterest, YouTube and any new/emerging social media platforms on a need basis
  • º Monitor and participate in social conversations on behalf of the company to increase engagement
  • º Develop and execute seasonal/ad hoc social media strategies
  • º Monitoring and reporting on new social and digital platforms as they arise
  • º Curate relevant content, including blog posts, to share with our client base
  • º Draft responses for any engagement on social media platforms, monitor, listen and respond to users in a “social” way
  • º Management of the active social media campaigns and strategies
  • º Monitor community feedback in real-time and assist with prospective client engagement
  • º Edit and manage existing and new marketing materials and listing campaigns
  • º Develop & drive SEO strategy with a focus on increasing keyword ranking, prioritization & new traffic opportunities

 

Qualifications:

  • º Undergraduate degree in public relations, advertising, marketing, communications, and/or other related field
  • º 2+ years of professional experience in social media management and cultivation
  • º Relevant knowledge of up-to-date SEO practices
  • º Deep knowledge of social media technologies, platforms and services
  • º Self-starter with desire to innovate and develop creative concepts with out-of-the-box thinking
  • º A working knowledge of social media strategies and research campaigns focusing on strong engagement with our diverse audiences
  • º Basic proficiency in the Adobe Creative Suites including Photoshop, InDesign and other pertinent digital graphics programs a plus
  • º Strong written and verbal skills
  • º Ability to instruct team on social media best practices

 

To be considered for this opportunity, please submit your resume, cover letter, and salary requirements to Samantha Anderson at samantha@brennanrealtyservices.com

BRENNAN REALTY SERVICES, LLC   |   MARKETING & SALES   |   DUMBO, BROOKLYN
www.brennanrealtyservices.com
718.858.8238 x102
Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |

You Want to Buy a New Construction Property. What Do You Need to Know?

It’s time. You’re ready to buy a polished, modern, brand new home. Something about a charming new-construction townhouse newly built from the ground up is really attractive to you, but what should you look out for? Our very own Donald Brennan offers tips on Cathy Hobbs’ Design Recipes about buying a new construction property.

Be Sociable, Share!
  • Twitter
  • Facebook
  • email
  • StumbleUpon
  • Delicious
  • Google Reader
  • LinkedIn
  • BlinkList
Leave a comment
Posted in Uncategorized |