Polishing Up Our Brand and Image – Step One

 

LEAVE_BEHIND_PAGES6 copyWe have recently undertaken the task of updating our brand and image. For the past few years we have been fortunate enough to work with many great clients. We are thankful to them for entrusting us with their most valuable assets and relying on us as their trusted advisor. Their testimonials tell the story of services being delivered that exceeded their expectations and reinforced their decision to use a boutique brokerage. For most of our clients it was a no-brainer. We consistently outperform our competition, even the largest brokerages, because we understand how to price and market real estate correctly – resulting in the highest price in the shortest amount of time for our selling clients. Click the image on the left to see our new leave behind brochure. We are now working on updating our website in order to serve our clients at even a higher level. Stay tuned! In the meantime, don’t hesitate to contact me if you are in need of any advice or help with your real estate holdings. Donald, 917-568-6525, or dbrennan@brennanrealtyservices.com.

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Think with your head, not your heart.

Amber glow
Real estate can become entangled and inseparable from your own life if you make decisions with your heart and not your head. We see this on occasion in our brokerage business when clients don’t take our advice, which is based on market expectations, and instead insist on doing things their way. The end result – their heart leads them down a path that the marketplace will usually not follow.

We certainly believe that every owner is entitled to benefit wholly and directly from the appreciation of their asset and the majority of the time (like 99.9% of the time) we significantly exceed our client’s expectations. But on those rare 0.1% occasions we are not able to deliver what may be expected because our client asks for something the market is unable to deliver.  And while we excel at holding hands and guiding our clients toward that glowing distant light we cannot overcome what the market expects. We don’t tell the market how to act, we just observe, take notes and offer strategies and plans that work within market parameters.  Unless you do it for a living, immerse yourself in it everyday, it is hard to understand that the marketplace is extremely knowledgeable, efficient and follows its head, not its heart.

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BRENNAN Webinars – No Bullsh*t, Just the Facts

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Real Estate 101: How to Navigate Peak Buying/Selling Season

No bullshit, just the facts with no strings attached.  

I’m a real estate insider with 24 years of buying, selling, investing, rehabilitating and developing experience in Brooklyn, NY. In less than 30 minutes you will learn learn how to be a smart and successful buyer in this tight real estate market.

Here is what one of our clients had to say about our services:
“What Brennan provides that no other firm can is the unbiased, expert information and advocacy needed to make smart decisions in a competitive market.”

I’ll also share with you current market insights as they relate to the deals we are working on. After this webinar you’ll no longer be following the herd, you will be leading the pack.

This FREE webinar is 30 minutes long with a Q&A session immediately following.  Click here to register.

Please join us!

Best,
Donald

Your webinar host, Donald Brennan, is a 24-year veteran of all aspects of the real estate business. He is a licensed real estate broker, developer, investor, former architect and appraiser.

To start working with Donald & his team, please e-mail dbrennan@brennanrealtyservices.com

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Brownstone Brooklyn: Cobble Hill Townhomes–Time Lapse Video

On October 17th we hosted an on-line Virtual Open House for our under-construction townhouse development at the corner of Strong Place and Kane Street in beautiful Cobble Hill. Donald shared his insights regarding building ground-up in landmark districts, construction progress photos showing the quality and care that is going into this product and let those in attendance know why this project will be superior to what might be alternatively available in the marketplace.

Donald also debuted our time-lapse video “Behind the Construction Fence: Strong Place Townhomes” during the on-line tour. The video chronicles the first 6 months of construction in about 60 seconds. It’s pretty cool. Check it out if you have a minute – literally.

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Join Team Brennan!

Who We Are:
A boutique brokerage focusing on neighborhoods in and adjacent to brownstone
Brooklyn’s historic districts.

What We Sell, Buy And Rent:

Housing border

 

How We Are Successful:
We embrace all social and business networking tools to leverage our established brand.

 

social media

 

How We Can Help YOU Be Successful:
No desk fee
No advertising costs
Assistance establishing your own real estate identity
Access to full marketing and administrative support
In-house public relations and graphic design team
Formal sales education
On-site training
Field exposure with our head of sales
Utilizing our own customized client-maintenance and referral system

Contact:
Donald Brennan, Licensed Broker and Owner
(917) 568-6525 dbrennan@brennanrealtyservices.com
Stay in touch:
Twitter: @dbrennan; Vine: @dbrennan; about.me/donaldbrennan; Vimeo: Brennan Realty

Find Your Nearest Bike Share Location:
Citi-bike-marker

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Spring Cocktail Party At Superfine In DUMBO

BKS fundraiserLast night we were honored to be a part of the first annual Spring Cocktail party for the Brooklyn Kindergarten Society.
The organization has been around since 1891 and helps to serve underprivileged children in local public schools. James Matison, the executive director said a few words thanking the key donors including, Donald. There were so many amazing people who attended and all with the same goal– committed to helping the Brooklyn communities achieve better opportunities for their children’s education.
We are always looking to get involved in our Brooklyn neighborhoods. If you have any events or sponsorship opportunities that we might be interested in, please email Sabrina@brennanrealtyservices.com.

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Brooklyn Kindergarten Society Fundraiser!

120th-anniversaryOn May 13, the Brooklyn Kindergarten Society’s Annual Spring Cocktail Party will be held at Superfine in DUMBO. All proceeds from this event go to helping children in poorer Brooklyn neighborhoods obtain a strong educational foundation for their future. Brennan Realty Services is sponsoring this event because of our commitment to service in the communities we work and live in. Join us as we help to make strides in today’s educational system. To donate, please click here.

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My 2 Cents: Bubble, Bubble, Toil and Trouble?

Note: This update went out to our exclusive clients the week of May 7th. If you would like to be put on our exclusive distribution list, please send me an email:dbrennan@brennanrealtyservices.com

If you follow the national housing market you are bound to come across data and opinion generated by Robert Shiller (co-author of the S&P/ Case-Shiller Housing Indices).   In a recent piece for the Financial Times titled The Property Predicament he questions the societal benefit of the dramatic increase in home prices.  The theme is one he has based his newest book on – Finance and the Good Society. Here is a passage from the FT piece:

“Note that in the latest bubble home prices in the US and the UK rose rapidly relative to the cost of renting. It was not a rental boom. It was thus financial in origin, not caused by a rise in the real scarcity value of housing services that people want to consume. It was instead a change in the investment demand for ownership of a claim on a stable flow of rents.  Before we can answer what would be the effects of large future home price increases relative to rents, we would have to ask why those increases would be happening. Let us consider why they increased the last time, in the early 2000s. The reasons are basically the same in both the US and the UK.  Price increases were related to a loosening of credit standards (continued…)

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My 2 Cents: Heading in Different Directions on the Same One Way Block

Note: This update went out to our exclusive clients the week of March 12th. If you would like to be put on our exclusive distribution list, please send me an email:dbrennan@brennanrealtyservices.com

It’s hardly ever an apples to apples comparison when it comes to Brooklyn brownstones. But in the case of two nearly adjacent properties on Garden Place in Brooklyn Heights you would think you would have the chance to net out the typical handful of variables and end up with identical fruit. Not the case however with 26 Garden Place and 36 Garden Place. 36 Garden has only been on the market for a few weeks so it is too early to say how the market will view the opportunity but its asking price of $10,000,000, or $1,820 per sq ft, is in stark contrast to 26 Garden at $4,950,000, or $1,100 per sq ft. I have not been inside both properties but according to the broker blurbs both homes have been renovated and have at least grade-A kitchens. What gives? 26 Garden set out a little over a year ago to test the higher end of the price range but has had to retreat in search of a price floor that will attract attention. Five houses north on the same side of the street 36 Garden is in search of a hyper local record, on a dollar per square foot basis anyway. “Unique” and “rare” they are indeed as no one is making anymore brownstones and demand is stable, and possibly increasing, so we will have to wait and see who is headed in the right direction.

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My 2 Cents: An Elegant Solution – The Lamb Institute in Thirds

Note: This update went out to our exclusive clients the week of February 20th. If you would like to be put on our exclusive distribution list, please send me an email:dbrennan@brennanrealtyservices.com

355 Henry Street (aka one-third of the Lamb Institute, 110 Amity Street) was recently brought to market as a single-family home – not quite a townhouse, but vertical townhouse type living nonetheless. The division of the entire building into three townhouse type properties is an elegant solution that eluded many that had previously tried and failed over the past 6 years to redevelop the property. Today it was reported that 355 Henry is in contract. The 4-story 3,200 sq ft recently rehabilitated property is listed at $3,850,000, or $1,200 per sq ft. While the home appears to be configured appropriately for “family” use the property has no yard and the entrance is on the rear of the building. And while it has three exposures its corner location on Amity and Henry Streets is not 100% residential. These less than favorable attributes do not appear to have negatively impacted the sellers ability to achieve what may work out to be a strong sale price. More evidence that the local townhouse market is out of balance with demand continuing to exceed supply.

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